Paul Alukkas, MD (Gold and Diamonds),
Jos Alukkas, one of the largest organised player of jewellery retailing in the south, plans to invest Rs. 550 crore in the next two years by expanding its presence.
Addressing presspersons here, Paul Alukkas, MD (Gold and Diamonds), John Alukka (MD-Marketing), and Varghese Alukkas, MD (Finance, officials), said the company was planning to invest Rs. 250 crore and would have six showrooms in 2010-11. In 2011-12, another Rs. 300 crore would be invested and it would have 31 showrooms by this time across the south. At present, it has 19 large format retail stores in Kerala, Tamil Nadu and Karnataka. The required resources for expansion would be met from bank borrowing and internal accruals. The company also unveiled its new brand identity and announced actor Vijay as its brand ambassador. The all new avatar had been designed to set the Jos Alukkas brand apart from the other entities sharing the same name.
